In class last week we had a discussion on how target markets are changing and how this is affecting the way products are presented to the consumer. The target market that has changed and countinues to diversify is the "metrosexual" market. I personally believe that the metrosexual does not exist any longer; instead it has been replaced by a general male youth market. I see that there is no longer a small group of men who are up to date on fashion and the perks of grooming. I feel that males have become or are as brand concious as women. Males in the GEN y market, whom consist of the majority of people I come in contact with, are becoming more and more aware of trends. They are willing to pay large sums of money for fashion based products like True Religion jeans, Gucci Eyewear, and Dolce and Gabana Cologne. These brands are being thrown around more and more everyday by males everywhere.This may also be an affect of a growing upper class and a huge demand for luxury goods. Designers are catching on to this demand for exclusive high trend apparel in the male market.
Marc Jacobs, in his Marc by Marc Jacobs spring fashion show, used very feminine details like a semi-empire waist in his mens collection.
Also D&G have been embelishing there clothing with very feminine and glammy beeds and studs in their ready-to-wear collection.
Even Rappers are dropping their thug persona and cleaning up into fashion savvy celebs.
No comments:
Post a Comment