Spice Up your holidays

The Spice girls have recently cashed in on promoting English hypermarket TESCO. The commercials are fun and nostalgic, the ads are remeniscient of their campy feature film Spice World. This is a great marketing tool for Tesco, becuase it brings some glamour to the brand. This move also is a great tool to market the Spice Girls and their upcoming world tour, which me and Kacie will be attending Feb.13th. Victoria Beckham(Posh Spice) also will be the new face Marc Jacobs, which also benifits Tesco in adding a bit of glamour to the brand. The question is how will Marc Jacobs be affected by this. In my opinion the two companies cater to different consumers, so Posh will still build on Marc Jacobs equity. Check out the commercials, they are hilarious!
http://youtube.com/watch?v=BJfJOkRFZbo
http://www.youtube.com/watch?v=PtMHAxJR2XU

"piece of me"

If anyone payed attention to last weeks billboard top 100 albums chart they would know that Britney Spears, whom has had four consectutive number one studio albums, came in at the number two spot last week. She was beat out by the Eagles. Of course i am heartbroken, but i can only make sense out of this from the fundemental marketing principles that i have learned. I blame this misfortune soley on the different target markets that these two artist atttract. The Eagle's attract a more mature audience, porbably people that are baby boomers. This generation is clueless to the idea of dowloading music legally and illegally. So therefore the Eagles profited from their target market's inability to illegal download their music and lower their sales.Ms. Spears target market is much younger, mostly consisting of teenagers and young college students. This generation is highly savvy when it comes to illegally downloading music through fileshare programs like lime-wire. I had the album a week prior to its release, but i purchased Britney's Fifth Studio album "Blackout" the morning of it's release on itunes and plan on buying the bonus tack version at Target this week. So Ms. Spears streak has been broken by her target market illegally downloading her music. Not to mention the fact the the Eagles album was exclusively sold at wal-mart , which excludes the album from the billboard charts, but the people at billboard changed the rules after naming Britney number one , and changing the rules 11 hours before releasing the charts.

New York Times vs. BBC

The first thing I noticed about the BBC website in comparision to the New York Times one was that it offered the news in 33 different languages, whereas NYT provides their news strictly in English. This was really interesting to me and intrigued me into checking out the BBC News more, a news publication I had never even read before. I also thought their "Day In Pictures" feature was a unique touch that many readers could appreciate and enjoy. However, overall, I felt like the New York Times seemed like it had much more news to offer, especially on the main page. The New York Times covers every inch of their front page of the website with news stories of all types in an organizational manner. I also like that the NWT website looks more like a physical newspaper than the BBC News. BBC News also didn't have ANY advertisements at all on their main page, which was odd to me. Once you look at the individual categories such as News, Sports, etc. the ads begin to surface, but there still aren't that many. I wonder why that is? I think the New York Times does a better job of making their website look appealing to viewers and also makes better use of advertisements without going overboard.