The Spice girls have recently cashed in on promoting English hypermarket TESCO. The commercials are fun and nostalgic, the ads are remeniscient of their campy feature film Spice World. This is a great marketing tool for Tesco, becuase it brings some glamour to the brand. This move also is a great tool to market the Spice Girls and their upcoming world tour, which me and Kacie will be attending Feb.13th. Victoria Beckham(Posh Spice) also will be the new face Marc Jacobs, which also benifits Tesco in adding a bit of glamour to the brand. The question is how will Marc Jacobs be affected by this. In my opinion the two companies cater to different consumers, so Posh will still build on Marc Jacobs equity. Check out the commercials, they are hilarious!
http://youtube.com/watch?v=BJfJOkRFZbo
http://www.youtube.com/watch?v=PtMHAxJR2XU
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