The fall and winter seasons are coming up and I really enjoy this time of the year, because i feel shopping is more exciting and retailers really push their product and brand through amazing advertisements. One of my favorite places to shop during this time of the year used to be the gap. Their ads used to give me a warm feeling and rush me into stores. In the past few years their products have really gone hill and their advertisement has been mediocre, except for their RED campaign which was a brilliant idea, but its hype did not match up to its sales. Well, on a recent visit to south park mall in Charlotte I decided to stop into a GAP store. Surprisingly it looked as if the retailer is going back to its fundamentals, classics with a modern twist, and producing a highly marketable product that i want to buy. Their magazine ads and in-store ads also are giving me that desire to business with them again. I am just hoping to see amazing ads like this some time soon
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i surely do hope gap figures its way out. but do you think with our discussion on the demographic changes and the economy affecting the mid-priced stores - where people don't want to pay $40 for a white t-shirt anymore might affect it?
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