Thursday, November 15, 2007

"piece of me"

If anyone payed attention to last weeks billboard top 100 albums chart they would know that Britney Spears, whom has had four consectutive number one studio albums, came in at the number two spot last week. She was beat out by the Eagles. Of course i am heartbroken, but i can only make sense out of this from the fundemental marketing principles that i have learned. I blame this misfortune soley on the different target markets that these two artist atttract. The Eagle's attract a more mature audience, porbably people that are baby boomers. This generation is clueless to the idea of dowloading music legally and illegally. So therefore the Eagles profited from their target market's inability to illegal download their music and lower their sales.Ms. Spears target market is much younger, mostly consisting of teenagers and young college students. This generation is highly savvy when it comes to illegally downloading music through fileshare programs like lime-wire. I had the album a week prior to its release, but i purchased Britney's Fifth Studio album "Blackout" the morning of it's release on itunes and plan on buying the bonus tack version at Target this week. So Ms. Spears streak has been broken by her target market illegally downloading her music. Not to mention the fact the the Eagles album was exclusively sold at wal-mart , which excludes the album from the billboard charts, but the people at billboard changed the rules after naming Britney number one , and changing the rules 11 hours before releasing the charts.

1 comment:

Jordan&Asia said...

I really liked this blog. I believe that illegal downloading is the cause of Britney's #2 spot. If the older crowd of The Eagles knew more about downloading, they would most likely not be #1 and Britney would have had more of an opportunity to hit the #1 spot. The Top 100 Billboard needs to take this into consideration.